Introducing Turnover

Turnover’s mission: Democratizing B2B commerce

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Retail commerce has seen rapid evolution in the past decade - Wide assortment, AI powered recommendations, same day delivery, influencer led marketing and sales, social apps extending to ecommerce, new category focused platforms popping up, easy to use ecommerce tools, along with rapid shift from offline to online sales. Though B2B trade globally has increased, it is yet to meet the same phenomena which B2C commerce has witnessed. 

‍Brands face challenges in scaling, specially globally: 

• Relevant distribution partners: Brands have to go through a manual search and vetting process to look for relevant distributors and retailers who can distribute products specially beyond their existing geographies which fits with the brand ethos, positioning and customer audience 
• Cross border issues: Custom clearance requires extensive documentation and rules vary from country to country
• Offline scaling is hard: Scaling offline channel such as convenience, grocery, super and hypermarket stores for new age brands is not as easy and requires extensive push sales
• Trust: Existing global B2B Marketplaces do not generate trust for brands to list their products, nor do they get relevant suppliers who can scale their sales

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From a distributor and retailer point of view as well, they face issues identifying new brands and getting relevant data: 

• Lack of relevant data: Distributors and retailers do not have the necessary sales data at a SKU and a channel level for the brand to be able to make purchase decision
• Finding new brands: Existing platforms do not help retailers and distributors discover new brands, sample products, and buy in wholesale quantity from the brands directly 
• Quantity mismatch: Small sized retailers fail to acquire goods from brands directly as they seek to order lower quantities
• Counterfeit products: Existing B2B marketplaces have unauthorized distributors and sellers pushing counterfeit products which does not generate buyer trust
• Lack of relevant features: Wholesale (offline) behaviors are volume driven, which existing platforms do not mimic online 

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Turnover’s mission is to solve the above challenges. We aim to democratize B2B commerce leveraging data and technology, using new features, mimicking wholesale behaviors online, and offering global expansion to brands and suppliers. 

To know more, reach out at hello@turnover.biz 

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